Sale Of Marketing Platform LiveRamp Has Industry Buzzing

May 18, 2018

A looming European privacy regulation has the marketing world scrambling.The General Data Protection Regulation (or GDPR) is the source of the flurry of activity.Advertisers, publishers, data firms, and tech companies are preparing for a fundamental change.This means a flurry of partnerships and marketing tech acquisitions.Among them, Acxiom, which is shopping LiveRamp, a data migration firm acquired four years ago.