'Solo' Doomed By Poor Marketing?

Jun 05, 2018

Solo: A Star Wars Story has been a huge box office disappointment. Despite hope that itt would rebound in its second week at the box office, the Han Solo origin film floundered again this weekend. A report blames the film's box office failure soundly on marketing.The report to investors was penned by media analyst Doug Cruetz.There's been no shortage of theories about why the film is bringing in such low box office receipts globally.