Amazon Echo is finally upgrading its look! Once upon a time the device use to be an ugly unwanted set up, something you would throw in the corner. But now, the new version of the Echo looks a lot better and sells cheaper. Amazon always cared more about its utilitarian use, answering questions and playing music. But now that Amazon is facing competition with other smart speakers, the company had to step up its game and make theirs look nice as well. The Echo is now only $100.