Winning the world's largest soccer tournament is becoming increasingly more lucrative, says Business Insider. FIFA will pay this year's winning team $38 million, $10 million more than the runner-up in the match. As recently as 2006, winning the World Cup was only worth $2 million more than the runner-up. Since then, the prize for the winner has nearly doubled. The check for the second-place country has risen slightly more than 50%.